Absa Partners with Department of Housing

Homey to Homey Edutainment Works for Mass Market

In partnership with the Department of Housing, interviews were conducted and edited into thematic clips to illustrate the home loan process to the emerging market. The series flighted 10 weekly shows on various community stations.

6 languages – Afrikaans, English, isiZulu, Sesotho, XiTsonga and TshiVenda.