All compelling radio revolves around storytelling. The heard word has a direct channel to the heart. Radio is still the most effective medium to engage SA’s main market. Radio stimulates empathy, intimacy, and imagination, becoming a trusted lifelong friend. We’ve have created radio campaigns for a host of blue-chip clients, including Absa’s Absaville, Wits Centenary Stories, Eskom’s Ruby and the Powerpals, a multitude of features for Tiger Brands. Creatrix has over 25 years’ experience in creating and producing brand stories for radio campaigns from brief to broadcast.