Brand SA Inspires Nation Building
Brand South Africa: Act Now – Alive with Possibility
Brand South Africa and TBWA\Hunt\Lascaris commissioned Creatrix to compose an anthem that would arouse feelings of nationalism and pride in all the citizens of our country. The theme tune was used as a complete track, as well as cutdowns and donuts for multilingual tactical messages for Heritage Day, Women’s Day and other calendar highlights.
BRAND SOUTH AFRICA INSPIRES NATION BUILDING
An emotive multilingual radio campaign was created to influence and inspire nation building for all South Africans. A stirring brand anthem was created that was also used for radio spot campaign. Listen here.
Listen below to the spots in Afrikaans and XiTsonga.
CREDITS
Synergies: Creatrix, Rhythm Nation
Scriptwriting, Translations, Production Direction: Creatrix
Agency TBWA\Hunt\Lascaris
Campaign Anthem: Lynn Joffe & Nick Heaton
Recording Studio: Rhythm Nation
