Liberty Takes Advantage of Knowledge in Action


    Liberty Knowledge in Action

    Liberty’s branded storytelling feature is an adaptation of the campaign above-the-line positioning, The Advantage of Knowledge, an inspirational and motivating content driven edutainment program providing a blend of re-enacted stories, interviews that sparks debate, provokes action and stimulates change. The series flights as a destination-listenership feature fusing advertising and programming into a holistic feature that entertains, informs and educates.


    Tune into Liberty’s Knowledge in Action Edutainment Feature

    Liberty’s Knowledge in Action campaign flights across five radio stations over a period of 8 weeks. The program combines several dynamic elements into one holistic entity. Click here to listen to one of the programs in Setswana.




    Synergies: Creatrix, FoxP2, Heart of Hearing Studio, Robroy

    • Scriptwriting, Translations, Production Direction: Creatrix
    • Agency: FoxP2
    • Radio – Recording Multicultural Campaign, Edit & Mix: Heart of Hearing Studio
    • Campaign Anthem: Robroy
    • Musical Direction & Production: Robroy

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