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Liberty Takes Advantage of Knowledge in Action


Liberty Knowledge in Action

Liberty’s branded storytelling feature is an adaptation of the campaign above-the-line positioning, The Advantage of Knowledge, an inspirational and motivating content driven edutainment program providing a blend of re-enacted stories, interviews that sparks debate, provokes action and stimulates change. The series flights as a destination-listenership feature fusing advertising and programming into a holistic feature that entertains, informs and educates.


Tune into Liberty’s Knowledge in Action Edutainment Feature

Liberty’s Knowledge in Action campaign flights across five radio stations over a period of 8 weeks. The program combines several dynamic elements into one holistic entity. Click here to listen to one of the programs in Setswana.




Synergies: Creatrix, FoxP2, Heart of Hearing Studio, Robroy

  • Scriptwriting, Translations, Production Direction: Creatrix
  • Agency: FoxP2
  • Radio – Recording Multicultural Campaign, Edit & Mix: Heart of Hearing Studio
  • Campaign Anthem: Robroy
  • Musical Direction & Production: Robroy


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