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In South Africa, communicating with the emergent market has traditionally been derivative, condescending and creatively barren. Not any more - Creatrix campaigns are specifically crafted for these markets. We create universal concepts can be comprehended across all language and cultural landscapes.
Our translators understand this and work conceptually with us to craft copy for their unique linguistic and idiomatic requirements We have 11 official languages. Our concepts work across the spectrum.
Radio stations appreciate this and presenters go the extra mile with our on air features, translating the universal concept into their own language with their own programming flair and insight into their audience. Many projects have succeeded in this way, from the launch of the new banknotes in SA's "Makoya Moola" to recipes for Queen's cupcakes in "Golden Moments with Golden Cloud".
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