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Our mission is to create universal concepts that communicate with diverse target markets in a multiplicity of cultures. Many of our edutainment features flight simultaneously on several radio stations and are interpreted differently by each, according to their culture.
We have conceptualised campaigns as diverse as SABC1's "SImunye", SARB's "Makoya Moola", Standard Bank's "Halakasha", Tiger Brands' "Mama Koo Show" and 2010 FIFA World Cup's "My 2010 School Adventure."
All Creatrix campaigns have been developed in collaboration with South Africa’s top agencies and clients and have had legs to last for one series after another. Some as multilingual edutainment features, others as part of a multimedia campaign that includes TV, print, outreach, online, point of sale, and others.
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