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Storytelling making a difference for Anglo American
The third series of Makarapa City, Anglo American’s bespoke edutainment radio soapie, hit the airwaves in 2017 with a twelve-part drama series in six South African ...
Read moreA SHORT STORY ABOUT BRANDED CONTENT
Body in Geneva. Luggage in London. Conference in Courchevel. That’s how ...
Read moreCREATRIX CEO TALKS MOTHER TONGUE ON ‘MAGGS ON MEDIA’
In a recent candid interview with Jeremy Maggs, Creatrix founder Lynn Joffe exposes SA’s neglect of mother tongue languages and the missed opportunities for brand ...
Read moreStories For Life Inspires Pan African Storytelling
The Hardy Boys were briefed by Unilever to create an engaging Pan-African storytelling campaign for their Geisha soap brand, aimed at mothers of small ...
Read moreABSA’s Edutainment Soapie Grows Onto Nine SABC African Language Stations
The second series of Absaville, Absa’s bespoke storytelling campaign hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s ...
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