Radio is the primary medium for driving lower LSM campaigns. It’s intimate, immediate, informative and behaves just like a best friend. Station presenters add shine to the radio mix and the relationship between listeners and DJ’s is a sacred one. With the increasing sophistication of modern media platforms, radio brand stories can now be amplified and synergised with on the ground and online activities.
On Air, On the Ground, Online
Brand Stories
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ABSA’s Edutainment Soapie Grows Onto Nine SABC African Language Stations
Brand Stories, Branded Content, Campaigns, Edutainment, Languages, On Air, Radio -
Five Roses Airs Life Coach Conversations
On Air, Signature Tunes, Strategy, X-Cultural -
Morvite Mo’ Grows Breakfast Market
Children Edutainment, On Air -
Protex Stars in The Soapie of Soaps
On Air, Radio