Lynn Joffe, CEO and Creative Director, is committed to empower her multicultural ‘Creatrix Crew’ to brainstorm, workshop,
create execute and maintain multicultural audio campaigns that go beyond the 30” spot. Lynn has mentored her protégées
into professional production, administrative and creative roles within the company. Lynn graduated from Unisa with a BA (Cum Laude)
and worked her way up from junior copywriter to creative director, creating campaigns for South Africa’s top advertising agencies,
including TBWA/Hunt/Lascaris, Mortimer Harvey, The Agency, Herdbuoys, Y&R and Grey Worldwide. Her strategic, creative and
production stylings are honed to the needs of each project.
Lynn formed Creatrix in the mid 90’s responding to an industry need to take vernacular radio production to the mass market on their terms,
on their turf and in their language. Mentoring bright young talent, Creatrix has collaborated on a multicultural spectrum of corporate, marketing
and theatrical communications on stage, screen and audio.
