CTM Big Big Sale

Creatrix produces radio campaigns comprising a dynamic combination of different elements: original anthems jingles and soundtracks, copy and scriptwriting for spots and programs, idiomatic translations, interactive competitions including prize mechanics and station liaison.

The CTM campaign was a challenge as the Big Big Sale concept already existed and we had to synergise 11 languages into an ear catching and feet in store campaign.

Two different spots were developed in record time in 11 languages.