Get Better With LCC

LCC is a cough mixture selling over the counter in low LSM’s.  The brief required the campaign to communicate the benefits of LCC cough mixture. 

The  Get Better with LCC Show, flighted as a 5 day feature and radio campaign during July 2007.  Each day a different theme was introduced, dealing with issues of colds and flu during winter. 

The program was ‘live read’ by the station presenter who played the backtrack under the feature for attitude and memorability.

Answering a content based question correctly resulted in winning a  gas heater as a daily prize.