Spots and promos are essential elements in the radio mix. Spots build frequency for a brand and are often used for generic messages. Promos support brand storytelling as a call to action device. Creatrix has produced spots and promos from brief to broadcast in eleven South African languages.
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The Goethe Institute briefed Creatrix on a campaign to solicit participants for their language courses in Johannesburg. G.B.Shaw’s Pygmalion principle was used to create this ear-catching spot featuring an English speaker desperately trying to master the pronounciation of the German tongue. The spot was aired on 702.
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In 2011, the fourth edition of Sasol’s comprehensive field guide, ‘Sasol Birds of Southern Africa’ was released. The publishers requested a radio spot with recognisable and typical sounds of local bird life. The spot was aired on a selection of commercial stations.
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This energy awareness campaign utilised a catchy contemporary music track to work as a signature tune for the feature, for billboards and promo spots and as a backtrack for township activations.
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An emotive multilingual radio campaign was created to influence and inspire nation building for all South Africans. A stirring brand anthem was created that was also used for radio spot campaign. Listen below to the spots in Afrikaans and XiTsonga.
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Pikitup’s Trash to Treasure campaign was flighted in and around the City of Johannesburg on selected radio stations. Listen here to a promo spot promoting one of the Family Fun Day activations at Cresta Centre.