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Standard Bank Builds Home Loan Dream Show


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    Standard Bank: Home Loans

    The Standard Bank Build a Dream Show had an interactive talk show format, taking middle market listeners step by step through the in’s and out’s of the home loan process. A different guest expert appeared on the show each week, interacted with live calls and questions from the station presenter. Real, prerecorded testimonials were flighted to illustrate the topic or theme of that week. A beautiful ballad was created that was used to shine the property for promo spots, billboards, back track and live events. The program aired on MetroFM for five years.

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