Liberty Takes Advantage of Knowledge in Action


    Liberty Knowledge in Action

    Liberty’s branded storytelling feature is an adaptation of the campaign above-the-line positioning, The Advantage of Knowledge, an inspirational and motivating content driven edutainment program providing a blend of re-enacted stories, interviews that sparks debate, provokes action and stimulates change. The series flights as a destination-listenership feature fusing advertising and programming into a holistic feature that entertains, informs and educates.


    donna cerca uomo Aversa Tune into Liberty’s Knowledge in Action Edutainment Feature

    Liberty’s Knowledge in Action campaign flights across five radio stations over a period of 8 weeks. The program combines several dynamic elements into one holistic entity. Click here to listen to one of the programs in Setswana.



    donna cerca uomo Livorno Credits

    Synergies: Creatrix, FoxP2, Heart of Hearing Studio, Robroy

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