Standard Bank launched their electronic financial offerings to a sceptical and under-infromed mass market audience. To inspire takeup and usage, The E-Experience was born, a destination-listening radio drama series featuring everyday people with everyday financial needs.
The characters and plots reflected empathic ways for people to reach their financial goals. A catchy jingle, content-based prize incentive and station presenter live reads wove the feature together into one holistic entity.
10 mins 9 radio stations, 2 years on air.