Standard Bank Wises Up Waya Waya

Educating the Mass Market Waya Waya

The Standard Bank’s Wise Up Waya Waya Show pioneered the soapie format to the mass market in the ALS radio space, weaving product features and benefits into storylines and scripts. Wise Up Waya Waya fulfilled the educational mandate for both Financial Sector Charter and SABC Public Broadcasting Stations.

6 years on air. 10 minutes feature. 9 SABC ALS radio stations, Metro FM, Good Hope FM and Bush Radio.

Creatrix pioneered branded content with their Standard Bank interactive soapie, Wise Up Waya Waya. The series was chosen by TBWA worldwide as a finalist in their internal “Disruption Awards”. Watch the video here.