This interactive radio campaign comprised weekly destination-listening features hosted by Ray, the Golden Cloud Brand Ambassador, who co-presents with a different guest each week around a featured Golden Cloud recipe.
4 languages. 6 radio stations. 5 years on air.
GOLDEN MOMENTS SIGNATURE TUNE
The Golden Cloud signature tune is a multilingual jazz ballad that combines harmonised female singers with children’s chorus vocals. The jingle was used for promo spots and billboard. An instrumental version of the track was mixed to work under station presenter links.