Meet the Creatrix Crew

Creatrix is committed to nurturing young women to become extraordinary professionals. Read more about us below.


Lynn Joffe

Lynn Joffe

CEO / Creative Director

Thandi Moyo Ngwenya

Thandi Moyo Ngwenya

Writer and Strategist

Herlo van Rensburg

Herlo van Rensburg

Owner Heart of Hearing Studio

Lynn worked as a copywriter for many years at SA’s top agencies. With her passion for radio and branded content, Lynn started Creatrix in the 90’s, responding to an urgent industry need for compellingly written, multilingual radio campaigns that resonate with the emerging target market. She hasn’t stopped working since. And probably never will.
Lynn has recently turned her hand to children’s storybooks, publishing and presenting musical storytelling works and workshops at schools, universities, reading conferences and arts festivals. Lynn is currently studying towards an MA in Creative Writing at the University of the Witwatersrand.
Lynn lives in Observatory with three dogs, one cat, fifteen fish and a hardworking husband.

Thandi has been a writer and strategist for Creatrix since 2006 and masters the art of brand storytelling through writing and strategy. She uses her skills to create work that delights, enchants, touches, teaches, motivates, encourages and challenges the various target markets.
Thandi is happiest when she is using her brain, questioning and thinking about things from a different perspective. She studied Creative Writing at Unisa and continues to learn something every single day at Creatrix. Thandi truly is the author and leading lady of her own story.
Thandi is married to Victor and has two incredible daughters, Tyra and Samantha-Faith.

Katleho Marole was born in Soweto, schooled at Waverley Girls High and is a 2010 Boston Media Graduate, majoring in strategic advertising and graduating in 2012.
Katleho joined Creatrix as an assistant producer after college. Since then Kat has blossomed to become a responsible, hardworking, professional producer with a spectacular command of the vernacular.
Kat’s roles and responsibilities include casting, preproduction, production and post-production of many multilingual campaign, which she handles with professional flair. Just what you’d expect from a member of the Creatrix Crew.
Kat has a gorgeous son, Lolo, and lives in Orlando East, Soweto.

Herlo started his career in TV studios in the days when audio was still edited with a sharp blade and sticky tape. He simultaneously completed a Fine Arts Diploma at the Pretoria Technikon and continued to study, graduating with an MA (cum laude) in Art History and Philosophy at the University of Pretoria where he also taught full-time.
Leaving academia, Herlo worked as a graphic designer, but the lure of studios was stronger. In the 2000’s Herlo started Heart of Hearing, a radio studio that specialises in multilingual radio recordings and sound design. HoH works closely with Creatrix, sharing the love of multilingual radio productions.
Herlo lives with a cat, three dogs, several Koi and his wife, Lynn

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