We have the experience to communicate with youth and kids with empathy and flair. Brand managers mindful of the corporate/CSI convergence are beginning to the Creatrix Xtra mile

Youth & Kids


LRC Encourages Youth Rights


The Legal Resources Centre anthem is an edgy, fast-paced sting used for billboards at the beginning and end of each program in the Know Your Rights radio series. Flabba Hadebe’s vocal stylings feature in the call to action lyrics. The series broadcast on YFM over a two-year period. Listen to the Know Your Rights campaign anthem here.


Halakasha Scores with Signature Tune


The Halakasha signature tune was created for Standard Bank’s Orlando Pirates/Kaizer Chiefs soccer sponsorship campaign. Flighting on 14 radio stations over a 4-year period, the urban grit of the campaign song became part of soccer culture in rival camps. The song was used for promos, billboards, backtrack and accompanied live events and VIP winner celebrations. Listen to the Halakasha track here.


Smoothies Moves to the Music


The Smoothies signature tune was created for the youth market to set their own stylings upon a catchy rhythmic track. A chorus mix with call to action messages was used for promo spots and feature billboards. An instrumental mix was downloadable so that listeners could lay their smoothest vocal moves over the rhythm. Watch the Smoothies campaign feedback video here.


Momentum Shines a Light on Safety


Be Seen Video
The Be Seen on the Safe Side signature tune and music video was produced for South African youth (and young at heart!) to become aware of Momentum Short-Term Insurance’s safety initiative. The lyrics and images evoke the Light Bringer, played and voiced by Brandon October. Click below to watch the Be Seen music video.

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