Smooth Moves

The Smoothies jingle is the core concept of the Smooth Moves campaign, a dynamic, interactive DJ/Talent feature flighting on selected youth stations during 2009.  YFM, Capricorn, Gagasi and Tru FM have been selected to establish and build an emotional connection with existing and potential Smoothies consumers, building the ‘streetcred’ of the brand. 

The Smoothies Song entices listeners on air to download the track and create their own stylings to its rhythm and beat.  Contestants will be pre selected by the DJ to ‘strut their stuff’ on air.  Their reward will be a ‘DJ Radio Experience” ranging from station internships to a sought-after on-air guest slot.

The Smooth Moves feature utilises the jingle to synergise pre-recorded billboards, promo spots, on air interaction and on the ground activation.