Know Your Rights is a dynamic edutainment campaign created, researched and produced for The Legal Resources Centure. Its objective is to instil awareness and comprehension on the works of the LRC regarding children's constitutional rights. The feature is a hard hitting destination-driven talk show series providing a blend of dramatisation, studio based interview and live call ins to spark debate, provoke action and awareness with regard to the rights of youth as it affects the target market.
The Know Your Rights show-within-a-show is currently flighting on youth stations – YFM, Capricorn FM and Gagasi FM. The show is billboarded by a hard hitting hip hop jingle rap, invoking youth to know their rights. A brand ambassador from LRC interacts with the station presenter in a loosely scripted Q&A format hard hitting debate that will be thrown open to listeners. The program showcases dramatised case studies that have made an impact on the constitution and how the LRC operates with empathy and compassion.
Composed by Lynn Joffe and Adam Howard
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