Tshintsha Mzansi, Tshintsha

The brief was to create a catchy signature tune that could be used for promo spots, billboards and a strong identify for the program.

Creatrix worked closely with longtime music collaborator, Howard Music, to create an urban fusion of kwaito beats and live instrumentation to excite and entice the market to listen to the show.

With more than 54 000 SMS entries in the first week of broadcast, we are quite confident that the campaign is communicating to the target market on their terms, on their turf and in their language.