“My 2010 School Adventure” is a campaign that seeks to create awareness and interest in 12 million learners from over 30 000 schools throughout the country leading up to the 2010 FIFA World Cup. The initiative is a partnership between the Fifa LOC (Local Organising Committee, The Department of Education and The Department of Sport and Recreation.
In collaboration with Howard Music, Creatrix created a catchy, emotive anthem to inspire creativity and participation in the 2010 School Adventure. This forms part of the edutainment campaign for learners that will teach them about the countries that will take part in the 2010 Fifa World Cup.
The verses are a ‘blank’ canvas upon which the learners themselves can demonstrate their poetry, singing and writing skills and even performance and dance, themed around the Adopt a Nation campaign. Crowd movements and actions have been developed for the anthem so that South Africa will in fact have its own participation look and feel in the stadium, with the children of our country leading the way… a South African haka with a tuneful difference.
If you can read this text, you may need to install Flash Player from www.adobe.com or enable javascript in your browser
