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Creatrix's hands-on production approach leads to seamless programming from the listeners' perspective. Our point of difference is our passionate belief that authentic communication involves moving beyond the 30" spot. We want listeners to tune in to our radio features every time they're on air, enjoying them, learning from them, in their own language, as part of their programming mix. We create destination listening, involving the kind of brand interactivity that has consumers and advertisers coming back for more.
Creatrix creates radio campaigns and edutainment features that:
- Synergise strategy with media, product function with emotion
- Incorporate and move beyond the 30" commercial
- Provide an aspirational destination listenership platform
- Combine marketing, information and entertainment
- Deliver the campaign objectives in an effective, credible and memorable manner
- Introduce an ongoing brand interactive experience
- Make a regular appointment with the target market
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