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Edutainment features create an interactive listening experience with various target markets that features a variety of communication aspects fused into one synergistic entity
interactivity – incorporating presenter engagement with listeners, competitions, incentives, campaign synergy
intimacy – emotional connection with listeners
immediacy – mouth to mouth, while it’s happening
relevance – topicality, current events, immediate response
frequency - continual messages at different times/dates
language - culture , heritage
credibility – word of mouth, presenter involvement
unique content – added value of branded programming
Creatrix campaigns work conceptually within each indigenous South African language, across all cultural landscapes.
Use the links above to navigate through some examples of our edutainment work.
