Wise Up Waya Waya

Wise Up Waya Waya is a weekly 10 minute edutainment sitcom series broadcasted weekly in all 9 African Languages since 2003. Pioneered to deliver financial and lifestyle messages to the low income convenience market in an entertaining and informative way.

The trailblazing concept and format was a first of its kind. Comprising storytelling, financial learnings, emotive jingle, content-based competition and interactive listenership, fused together by the station presenter into an integrated destination series, the program became part of the station listening culture.

Wise Up Waya Waya revolves around characters who embody the values and products of Standard Bank. The series has built up a dedicated following who make a regular Wednesday afternoon appointment with the program.