Microsoft Movers and Shakers

Microsoft stepped into the “spectacular vernacular” space with the launch of their EEP programme on 3 ALS Stations. The radio program flighted on Ukhozi FM, Umhlobo Wenene FM, and Lesedi FM during morning drive timeslots. The station presenters’ interviewed brand ambassadors to discuss job creation, business development and skills enhancement.  Testimonials of real contenders were ‘dramatised’ in the vernacular to demonstrate participation, passion and credibility.