The Mama Koo Show

The Mama Koo Show is an ongoing lifestyle destination radio series, flighted on six SABC ALS Radio Stations since July 2005. The series was developed as a platform to allow consumers to grow interact with the brand in a way that espouses the emotional and functional brand values.

The Show is hosted by Mama Koo, a character personifying the Koo brand values. Each week Mama Koo rewards a selection of listeners whose write in and call in stories are dramatised on air. Winners receive a Koo Hamper and are hailed as brand ambassadors.

The program has had a groundbreaking effect on breaking through the 30” sound barrier to become a destination listenership program with legs way into the future...