Viva Solar, Viva!

Creatrix collaborated closely with The Media Shop to create a radio series that communicates consumer benefits and attitudes towards Eskom’s Solar Water Heating Pilot Campaign. The 5-minute, 6-part feature, produced in 4 languages, synergises with installations on the ground and a comic strip to educate and entertain residents.

Set in a small community that reflects the target market, the soapie centers around social change and manages community expectations of the project. Each episode presents a challenge which is solved within the episode, creating characters with whom the target market can have empathy, building a relationship between the program and the target market, making an appointment with our audience every week.

The first burst of the series is currently flighting on Voice of Thembisa FM in English and isiZulu every Wednesday with repeat shows on Saturday.