Tshintsha Mzansi, Tshintsha

The Media Shop challenged Creatrix to produce an interactive edutainment feature that  compels South Africans to shift their awareness of the way we consume electricity.  Together we created Tshintsha Mzansi, Thintsha, an eight week series flighting on all 9 ALS Stations from February to March 2011. In its first week of broadcast, over 54 000 SMS responses were received as part of the interactive competition. 

Each 7 minute program is a synergy of branded billboards, an exciting soapie and an interactive competition, reflecting the target market’s aspirations, whilst remaining firmly grounded to their traditional values.  The series explores issues of personal and family struggle and triumph in the context of everyday social challenges, demonstrating how being electricity-smart can make a substantial financial difference; giving them a little more to spend on the things that they need and want.