E'kasi

E‘kasi is a dynamic interactive edutainment sitcom series broadcast weekly on 6 stations in 6 languages from May 2009. ‘Kasi’s objective is to convince South Africans of the importance of establishing a savings culture as individuals and as a community. 

Comprising storytelling, financial learnings, hip, content-based competition and interactive listenership, ‘Kasi is fused by the station presenter into an integrated destination series, the program is set to become part of each station’s listening culture.

’Kasi revolves around characters who have empathy and connectedness with the target market, embodying the values of having choices and gaining banking benefit of having secure money for the future, with interest.  Kasi is designed for ‘destination listening’ and will tap into a dedicated following who make a regular drive time appointment with the program.