My 2010 School Adventure is a national schools campaign launched in September 2008 to encourage South African learners to embrace cultural diversity with knowledge humanity and grace.
All South African learners from across the country will have an opportunity to express themselves beyond the ‘kicking of the ball’ in a mass mobilization initiative that will take learners all the way to 2010 and beyond.
The launch of the campaign on September 27 was spearheaded by a dyanamic DVD, featuring learners from diverse backgrounds. These learners will be followed from the start of their journey all the way to the Great Event itself. The campaign will roll out on vernacular and community radio stations from The Confederations Cup leading up to the Fifa 2010 World Cup ™ itself.
