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Ruby and the Powerpals make kids electricity wise
Ruby and the Powerpals is an educational resource designed by Eskom in partnership with branded content specialists Creatrix to teach young children about saving electricity ...
Read moreBranded content from beyond the Grave for Old Mutual
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it ...
Read moreHow storytelling rocked behaviour change in Bali
It’s always quite intimidating to attend a conference in a foreign land. My abstract, “Storytelling in mother tongue: on your terms, on your turf, in ...
Read moreAnglo American wins with Makarapa
The third series of Makarapa City, Anglo American’s bespoke edutainment radio soapie, conceived and created by brand storytellers Creatrix, won the Drama Category at the ...
Read moreStorytelling making a difference for Anglo American
The third series of Makarapa City, Anglo American’s bespoke edutainment radio soapie, hit the airwaves in 2017 with a twelve-part drama series in six South African ...
Read moreCREATRIX CEO TALKS MOTHER TONGUE ON ‘MAGGS ON MEDIA’
In a recent candid interview with Jeremy Maggs, Creatrix founder Lynn Joffe exposes SA’s neglect of mother tongue languages and the missed opportunities for brand ...
Read moreStories For Life Inspires Pan African Storytelling
The Hardy Boys were briefed by Unilever to create an engaging Pan-African storytelling campaign for their Geisha soap brand, aimed at mothers of small ...
Read moreABSA’s Edutainment Soapie Grows Onto Nine SABC African Language Stations
The second series of Absaville, Absa’s bespoke storytelling campaign hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s ...
Read moreStingray Charles Stars on SABC1
SABC YoTV Untunjambili Adlib’s amazing, magical, musical story, The Tale of Stingray Charles, was incorporated into YoTV’s Ntunjambili on June 29, 2015. The series, set ...
Read moreTelkom’s Radio Soapie Rides the Airwaves
Telkom 24/7 Chomza Place 24/7 Chomza Place launches its second exciting season on The SABC Big 5 Radio Stations in five languages. The series comprises ...
Read moreSweet Little Ruby Delights Early Learners
Developed for children aged 3-7, the book is also targeted at caregivers, parents and teachers who will read the book aloud to children to expand ...
Read moreMusical Storytelling Lives on YoTV
SABC YoTV Furry Tales Lynn Joffe was invited to perform two musical stories, using voice, guitar and illustration for YoTV’s Furry Tales, on SABC1. The ...
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