Creatrix has produced extensive work for the music industry. From BMG to Sony Music, MFP to retail, we have transformed existing material from EPK’s to 30” spots, collaging various music videos into short sharp selling instruments.
The Sony Music spots featured here formed part of the Nice Price Campaign in which Sony Music wanted to break through the clutter and communicate the wide range of affordable music for every taste.
An illustrator was briefed to create a series of retro cartoon stills and these were animated with a catchy title track that captured the essence of the genre. The campaign was highly successful.
