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A challenger brand in the soap category – Blissbrands’ Securex Soap

Blissbrands’ Securex soap, a challenger brand in the soap category, needed a way to gain consumer’s attention in a busy market. They found a multi-lingual solution with a novel concept from Creatrix in the form of a new TVC music video in four languages. Here Maggs on Media takes a behind-the-scenes look at how it was made.

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