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Absa’s multilingual storytelling campaign Absaville

falloplastica additiva This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. A 2018 Liberty Radio Awards finalist in the drama category, broadcasting across nine African Language Stations and reaching an audience of more than four million, the show-within-a-show is unpacked by Maggs on media.

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